Categories
Please see the following descriptions for information on each category.
For information on how to enter, judging criteria and entry fees, please click here.
Campaign Categories
Best Social Media Campaign
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The US rules the world when it comes to social media be that Twitter, Facebook, Instagram, TikTok, SnapChat and the list goes on. Judges want to see a campaign that has entertained, engaged and achieved ROI.
Best SEO Campaign
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Staying on top of SEO trends and changing algorithms is no easy task. If you have manoeuvred through the shifting SEO landscape and achieved success show the judges how.
Best PPC Campaign
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Whether you have embraced or rejected automation doesn’t matter. Judges are looking at how you increased visibility to affect the engagement and bottom line.
Best PR Campaign
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Effective PR is one that attracts media attention in a positive way. Judges are looking for campaigns that have put clients in the spotlight through creativity and exceptional us multiple media platforms.
Best Not-for-Profit Campaign
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Judges are looking for a Not-for-Profit campaign that has reached out and increased engagement and caused action in some form, be that volunteering, raising money or sales.
Best Marketing Campaign
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Judges are looking for clearly defined goals, structured marketing campaigns and outstanding results whether that be in creating sales, driving downloads, increasing email subscriptions, or growing a social media following.
Best Integrated Campaign
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Demonstrating excellence across multiple channels Judges are looking for consistent messaging that measurably creates viewers into customers and has an impressive ROI.
Best Event
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Judges are looking for an event that has inspired, amazed and engaged attendees and added to the ROI.
Best New Business Campaign
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Recognition of an outstanding new business campaign that achieved excellent results and demonstrates a high level of strategic thinking, creativity and/or innovation.
Best Crisis Communications or Response Campaign
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All very best in business have crisis response campaigns or communications to ensure peace of mind, wellbeing and recovery. Judges are looking for campaigns that have resulted in successful engagement and bounce back.
Campaign Effectiveness Award
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Judges want to see impressive ROI across multiple elements of a campaign. Increased website traffic, session durations, page views, new visitors and buy-in, all add up to winning this award.
Best Local Campaign
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Delivering outstanding visibility is essential to a localised market, regardless of the size of business. Entries should show how your campaign has achieved success on a local scale.
Best Use of AI in Client Campaign
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The Best Use of AI in Client Campaign recognizes exceptional achievements in leveraging artificial intelligence to enhance and elevate client campaigns.
Judges will be looking for projects that not only meet but exceed client expectations, demonstrating measurable improvements in campaign performance, engagement, and overall success.
Best AI Agency Software Solution
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This category recognizes outstanding achievements in the development and implementation of artificial intelligence-powered software solutions tailored for agencies.
Judges will be looking for solutions that not only meet the diverse needs of agencies but also contribute to significant advancements in the application of AI within the agency landscape.
Best Use of ABM
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The Best Use of ABM award acknowledges agencies that strategically align their ABM initiatives with overarching business goals. This category highlights excellence in personalised and targeted content delivery, collaboration with sales teams for effective engagement, and the adaptability and scalability of ABM strategies in response to evolving market conditions. Judges recognise those making significant strides in the world of account-based marketing.
ABM Campaign of the Year
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Celebrate innovation and creativity in account-based marketing with the ABM Campaign of the Year award. This category recognises campaigns that stand out through their original strategies, impactful targeting of high-value accounts, seamless multichannel integration, and the ability to demonstrate measurable ROI and revenue growth.
Culture Awards
Best Agency Company Culture
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Recognition of an agency for the creation of an exceptional new business culture, investing in training, support and development of its team to help them win new business and grow existing accounts.
Best Company Culture Transformation Initiative
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Judges are looking for an initiative that has transformed the workplace and positively impacted on individuals, productivity, and profitability.
Best Charitable/Corporate Social Responsibility Award
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This category and award recognise the work that agencies and in-house teams do to support their local community or charity of choice.
Best Inclusion and Diversity Initiative
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Judges are looking to recognise an organisation that celebrated inclusion and diversity and that demonstrates policy day in and day out to positively impact on individuals and company culture.
Best Flexible Working Policy
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Flexible working is not just about hybrid locations. Judges want to see how employers are looking outside of the box to offer flexible working to employees that benefits both parties.
Agency Categories
Rising Agency Star Award
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Recognising an individual who plays an integral part in the wider team. A person who adds creative and innovative thought to your business and who you believe has a bright future in your industry. Nominations are open for individuals aged 30 or under on deadline day.
Best New Agency (Under 24 Months Old)
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You might be new, but you are making an impression! This is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new clients, partners and employees.
Digital Agency of the Year
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You are consistently delivering campaigns for brands and businesses which encompass multiple marketing platforms, maximise influence and build growth. Please give examples of current projects, achievements and why you believe you deserve the win. Entrants should include a concise overview of the agency, number of staff, details of clients and turnover figures.
Media Buying Agency of the Year
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This category celebrates agencies who know how to identify and purchase ad space on the right channel, at the right time, for a targeted audience. Please give examples of current projects, achievements and why you believe you deserve the win. Entrants should include a concise overview of the agency, number of staff, details of clients and turnover figures.
B2B Agency of the Year
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You are a team of experts who live and breathe marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is business-to-business relationships you build. Please give examples of current projects, achievements and why you believe you deserve the win. Entrants should include a concise overview of the agency, number of staff, details of clients and turnover figures.
B2C Agency of the Year
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You are a team of experts who live and breathe B2C marketing, digital, copywriting, advertising, web design and so much more, but what really you shine is your relationship with your customers. Please give examples of current projects, achievements and why you believe you deserve the win. Entrants should include a concise overview of the agency, number of staff, details of clients and turnover figures.
eCommerce Agency of the Year
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Entries are welcomed from agencies which specialise in eCommerce. Please give examples of current projects, achievements and why you believe you deserve the win. Entrants should include a concise overview of the agency, number of staff, details of clients and turnover figures.
SEO Agency of the Year
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The value of SEO is exponential. Your research and search engine craft is what makes the difference to growth and engagement. Please give examples of current projects, achievements and why you believe you deserve the win. Entrants should include a concise overview of the agency, number of staff, details of clients and turnover figures.
PPC Agency of the Year
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Entries are welcomed from agencies which specialise in PPC. Please give examples of current projects, achievements and why you believe you deserve the win. Entrants should include a concise overview of the agency, number of staff, details of clients and turnover figures.
Integrated Search Agency of the Year
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Working hand in hand with a client to create a shared vision and goal, integration is seamless and success inevitable. Please give examples of current projects, achievements and why you believe you deserve the win. Entrants should include a concise overview of the agency, number of staff, details of clients and turnover figures.
Social Media Agency of the Year
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Entries are welcomed from agencies which specialise in social media. Please give examples of current projects, achievements and why you believe you deserve the win. Entrants should include a concise overview of the agency, number of staff, details of clients and turnover figures.
Marketing Agency of the Year
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Social Media, PPC, SEO, Content and technology are all strings to your very impressive marketing bow. Your people are all experts in their field and your craft is honed to perfection. Judges just want you to prove it! Please give examples of current projects, achievements and why you believe you deserve the win.
Creative/Design Agency of the Year
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Entries are welcomed from agencies which specialise in Creative/Design. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Advertising Agency of the Year
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Entries are welcomed from agencies which specialise in advertising. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
CRO Agency of the Year
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Entries are welcomed from agencies which specialise in conversion rate optimization. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
UX Agency of the Year
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Entries are welcomed from agencies which specialise in user experience. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Independent Agency of the Year
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Your outside point of view, flexibility and creative expertise is achieving client goals. Judges are looking for innovation and success, return on investment and client understanding. Please give examples of current projects, achievements and why you believe you deserve the win. Entrants should include a concise overview of the agency, the number of staff, details of clients and turnover figures.
PR Agency of the Year
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Professional, organized and client and campaign-focused. You consistently produce campaigns that catch the public eye be that through use of clever stunts, newsjacking, brand takeovers or well-conceived ideas delivered through multiple media channels. Please give examples of current projects, achievements and why you believe you deserve the win. Entrants should include a concise overview of the agency, the number of staff, details of clients and turnover figures.
Innovative Agency of the Year
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Entries are welcomed from agencies which have shown a commitment to innovation. Starting with research on behaviours, needs and trends to establish new markets and new consumers, judges want to see examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award.
Integrated Agency of the Year
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Entries are welcomed from integrated agencies who are proving they can deliver unified results from multiple platforms and marketing strategies. Please give examples of current projects, achievements and why you believe you deserve the win. Entrants should include a concise overview of the agency, number of staff, details of clients and turnover figures.
Best Small Agency of the Year (Up to 25 employees)
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Entries are welcomed from small agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, the number of staff, details of clients and turnover figures. Agencies can work locally, nationally or internationally – this award is about ROI and success.
Best Large Agency of the Year (26+ employees)
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Entries are welcomed from large agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. Agencies can work locally, nationally or internationally – this award is about ROI and success.
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