Categories
Please see the following descriptions for information on each category.
For information on how to enter, judging criteria and entry fees, please click here.
Campaign Categories
Best Social Media Campaign
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Celebrating campaigns that caught attention, sparked engagement, and delivered real results. From clever content to standout strategy, this award is for the social media teams.
Best SEO Campaign
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Honouring campaigns that bossed search engines. This award recognises the innovative strategies that boosted visibility, drove organic traffic, and delivered measurable success.
Best PPC Campaign
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Got a knack for turning clicks into conversions? This award recognises the PPC campaigns that have delivered exceptional results, driving traffic, generating leads, and boosting sales. Whether it's a clever keyword strategy, a targeted ad creative, or a masterful bidding approach, we're looking for the PPC a campaign that demonstrates the art of paid search.
Best PR Campaign
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Judges are looking for PR campaigns that made headlines and captured hearts. We're looking for creativity, strategic thinking, and the ability to tell a compelling story that resonated with audiences and generated buzz.
Best Not-for-Profit Campaign
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Recognising campaigns that made a difference! This award celebrates the innovative strategies and heartfelt stories that drove engagement, raised awareness, and inspired action for a worthy cause.
Best Marketing Campaign
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Show us your marketing magic. Have you crafted a campaign that's resonated with your audience, driven results, and left a lasting impression?
Best Integrated Campaign
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Celebrating campaigns that seamlessly blend multiple channels for maximum impact! This award celebrates the creativity and strategy behind campaigns that deliver a cohesive message and drive engagement across platforms.
Best Event
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Celebrating events that truly made an impact! This award recognises exceptional planning, creativity, and execution that brought people together and created unforgettable experiences.This could be a pop-up, awards ceremony, conference, networking or launch event.
Best New Business Campaign
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This award recognises innovative campaigns that launched new businesses into the spotlight. We’re looking for creativity, effective messaging, and strategies that successfully captured the attention of your target audience.
Best Crisis Communications or Response Campaign
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Recognising campaigns that expertly navigated challenging situations! This award celebrates effective communication strategies that addressed crises or changing times with clarity, empathy, and transparency to ensure trust and understanding.
Campaign Effectiveness Award
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Recognising agencies who adopt a results-driven approach to deliver the biggest impact on their client’s business and who are able to demonstrate the marketing payback.
Best Local Campaign
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Show the judges your local know-how. Have you created a campaign that's truly resonated with a targeted local audience? Include objectives, delivery and results.
Best Use of ABM
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This category acknowledges agencies that strategically align their ABM initiatives with overarching business goals. This category highlights excellence in personalised and targeted content delivery, collaboration with sales teams for effective engagement, and the adaptability and scalability of ABM strategies in response to evolving market conditions.
Best Use of AI in Client Campaign
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Celebrating innovative campaigns that harness the power of AI! This award recognises creative and effective uses of artificial intelligence that enhanced strategy, improved results, and provided unique insights for clients.
ABM Campaign of the Year
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Honouring the campaigns that effectively targeted key accounts with precision! This award celebrates innovative strategies that personalised marketing efforts, fostered relationships, and drove significant results for clients
Culture Awards
Best Agency to Work For
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This category acknowledges agencies that promote an outstanding culture characterised by collaboration, support, and shared values. Entries should highlight initiatives that enhance teamwork, communication, and employee engagement, creating an environment where teams thrive and achieve collective success.
Best Company Culture Transformation Initiative
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This category celebrates successfully implemented initiatives that transform their workplace culture. Entries should demonstrate innovative strategies that promote inclusivity, engagement, and adaptability, resulting in a positive shift that enhances employee satisfaction and organisational effectiveness.
Best Charitable/Corporate Social Responsibility Award
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This category recognises an agency who has demonstrated exceptional commitment to charity or corporate social responsibility (CSR) initiatives within their organisation. Winning entries will showcase leadership, creativity, and measurable impact in driving positive social and environmental change, fostering community engagement, and promoting ethical practices.
Best Inclusion and Diversity Initiative
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This category spotlights organisations that are leading the way in creating a diverse, equitable, inclusive, and belonging-focused workplace. Whether through training, recruitment strategies, community-building activities, or policy changes, this category highlights companies making meaningful strides toward a more inclusive and equitable workplace for all.
Best Flexible Working Policy
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Celebrating organisations that prioritise work-life balance with innovative flexible working policies! This award recognises approaches that empower employees, enhance productivity, and create a positive workplace culture.
Agency Categories
Emerging Talent Award
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Recognising the bright stars of tomorrow! This award celebrates outstanding individuals who have demonstrated exceptional skill, creativity, and promise early in their careers, making a significant impact in their field.
Best New Agency (Under 24 Months Old)
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Shining a spotlight on a standout newcomer that’s already making waves! This award goes to a fresh agency delivering impressive results, creative flair, and that special spark. Show us why you’re the brightest new star!
Digital Agency of the Year
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This award celebrates an agency that’s at the top of its game, blending innovation, strategy, and creativity to deliver exceptional digital results.
Media Buying Agency of the Year
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This award celebrates an agency that’s at the top of its game, blending innovation, strategy, and creativity to deliver exceptional media buying results.
B2B Agency of the Year
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Celebrating the best in B2B! This award honours an agency that excels at turning complex challenges into compelling stories, building powerful connections, and driving impressive results for business clients.
B2C Agency of the Year
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Honouring the champions of consumer connection! This award recognises an agency that excels in creating standout campaigns, engaging audiences, and driving results in the B2C market.
eCommerce Agency of the Year
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Celebrating the eCommerce experts! This award recognises an agency that has delivered exceptional growth, innovation, and customer engagement in the online shopping space!
SEO Agency of the Year
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Saluting the search superstars! This award recognises an agency that has mastered the art of SEO, driving visibility, traffic, and growth for its clients.
PPC Agency of the Year
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Applauding the pay-per-click pros! This award recognises an agency that has excelled in crafting high-impact PPC campaigns, delivering top-notch results and maximising ROI. Open to agencies with 25 or fewer employees.
Integrated Search Agency of the Year
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This award honours an agency that excels in integrating SEO and PPC strategies to achieve exceptional results. Show us how you’ve harmonised your approach to dominate search and drive outstanding performance across the board!
Social Media Agency of the Year
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Spotlighting the social media savvy agencies! This award recognises an agency that has brilliantly navigated the social landscape, creating engaging content, driving impressive growth, and fostering vibrant online communities.
Marketing Agency of the Year
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This award celebrates an agency that has delivered exceptional, all-encompassing marketing strategies and results.
Creative/Design Agency of the Year
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This award honours an agency that has pushed the boundaries of design and creativity, delivering standout visuals and innovative concepts.
Advertising Agency of the Year
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This award honours an agency that has delivered exceptional campaigns, driving brand success and leaving a mark in the industry.
NEW to 2025: Experiential Agency of the Year
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Celebrating the masters of memorable moments! This award honours an agency that has created extraordinary, immersive experiences that captivate and engage audiences.
NEW to 2025: Dev Agency of the Year
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This category celebrates development agencies delivering exceptional digital solutions through innovation, technical expertise, and client impact. Entrants should showcase standout projects, cutting-edge technologies, and measurable success in driving client transformation.
CRO Agency of the Year
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Applauding the conversion optimisation champions! This award recognises an agency that excels in turning visitors into loyal customers through strategic and data-driven CRO efforts.
UX Agency of the Year
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Recognising the user experience innovators! This award celebrates an agency that has excelled in creating intuitive, user-centric designs and experiences.
Independent Agency of the Year
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Celebrating the standout small players! This award honours an independent agency that, despite its size, has made a big impact with creativity, dedication, and outstanding results.
PR Agency of the Year
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Honouring the public relations powerhouses! This award celebrates an agency that has excelled in crafting compelling narratives, managing reputations, and securing outstanding media coverage.
Innovative Agency of the Year
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Celebrating the trailblazers of creativity and technology! This award recognises an agency that has pushed the boundaries with groundbreaking ideas and inventive solutions.
Integrated Agency of the Year
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Honouring the masters of seamless strategy! This award celebrates an agency that excels in integrating various marketing disciplines—be it digital, traditional, or everything in between—to deliver cohesive and impactful campaigns.
Best Small Agency of the Year (Up to 25 employees)
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Celebrating the small but mighty! This award honours a compact agency that has delivered exceptional results, creative brilliance, and impressive client service. Show us how your agility, passion, and innovative spirit have made a big impact despite your size!
Best Large Agency of the Year (26+ employees)
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Celebrating the giants of the industry! This award recognises a large agency that has excelled in delivering outstanding results, leading innovative campaigns, and managing extensive client portfolios. Show us how your scale, expertise, and strategic prowess have set you apart as a leader in the field!
Our Event Sponsors & Partners
Testimonials
We wanted our agency to be recognized on the whole, not just for the singular work we have completed for each client. The well-recognized “Don’t Panic” awards, which The US Agency Awards are a part of, fills that gap perfectly.
Groove Commerce
Groove Commerce
Our team is honored to be on the shortlist for Best PPC Campaign in the 2022 US Agency Awards. To be an award finalist for our paid media work with CenturyLink is the icing on the cake.
Mad Fish Digital
Mad Fish Digital
SEO Werkz, is proud to be listed among the shortlist of finalists for the 2022 US Agency Awards! We’re honored to be recognized by such a prestigious body within the world of creative design and digital marketing.
SEO Werkz
SEO Werkz
Often the award win warrants a press release, but if not, certainly newsletter, website and email mentions help to elevate the agency profile and it’s great information to include in the agency boilerplate
SSDM
SSDM
"We are incredibly grateful to the Don’t Panic Events team for recognizing our efforts to implement AI in small business marketing. This acknowledgment validates our mission to improve efficiency and sustainability for the businesses we serve. We eagerly look forward to participating in future competitions hosted by Don’t Panic Events. These opportunities fuel our passion and inspire us to continue solving our clients’ problems with creativity and determination."
YBM
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