Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.
Agency Categories
Judges reserve the right to award Small and Large Agency of the Year winners for each of the agency categories where appropriate.
Small Agency: Up to 25 employees
Large Agency: 26 & over employees
Best Social Media Campaign
Social Media is everywhere! Twitter, Facebook, Instagram, TikTok and more – Judges want to see a campaign that has really, truly, deeply engaged.
Best SEO Campaign
Staying on top of SEO trends and changing algorithms is no easy task. If you have manoeuvred through the shifting landscape and achieved success show the judges how.
Best PPC Campaign
Whether you have embraced or rejected automation doesn’t matter. Judges are looking at how you increased visibility to affect the engagement and bottom line.
Best PR Campaign
Effective PR is one that attracts media attention in a positive way. Judges are looking for campaigns that have put clients in the spotlight through creativity and exceptional us multiple media platforms.
Best Not-for-Profit Campaign
With global purse strings being tightly held this year, Not-for-Profit has had a particularly difficult time. However, if your campaign has reached out and gained engagement this year you really do deserve to be an award winner.
Best Marketing Campaign
Judges are looking for clearly defined, structured marketing campaigns with a clear goal from the outset. The campaign must have achieved outstanding results, whether that be in creating sales, driving downloads, increasing email subscriptions or growing a social media following.
Best Integrated Campaign
Demonstrating excellence across multiple channels Judges are looking for consistent messaging that measurably creates viewers into customers and has an impressive ROI.
Best Event
This year event organisers have had to be innovative, creative and inspired. Whether your event has been live or virtual it doesn’t matter, Judges are looking for an event that has delivered, impressed and engaged, no matter how.
Best New Business Campaign
Recognition of an outstanding new business campaign that achieved excellent results and demonstrates a high-level of strategic thinking, creativity and/or innovation.
Best Crisis Communications or Response Campaign
All very best in business have crisis response campaigns or communications to ensure peace of mind, wellbeing and recovery. Judges are looking for campaigns that have resulted in successful engagement and bounce back.
Campaign Effectiveness Award
Judges want to see impressive ROI across multiple elements of a campaign. Increased website traffic, session durations, page views, new visitors and buy in all adds up to winning this award.
Best Local Campaign
Delivering outstanding visibility is essential to a localised market, regardless of the size of business. Entries should show how your campaign has achieve success on a local scale.
Best Agency Culture
Shared values, care, nurture, career development and a workplace that inspires innovation, commitment and success. The team that works together and plays together is sure to reap the rewards.
COVID Business Continuity Award
Rising Agency Star Award
Recognising an individual who plays an integral part in the wider team. A person who adds creative and innovative thought to your business and who you believe has a bright future in your industry. Nominations are open for individuals aged 30 or under on deadline day.
Best New Agency (Under 24 Months Old)
You might be new, but you are running rings around the old guard! This is your opportunity for global recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old on the date of the awards ceremony.
Digital Agency of the Year
You are consistently delivering campaigns for brands and business which encompass multiple marketing platforms, maximise influence and build growth.
Media Buying Agency of the Year
This category celebrates agencies who know how to identify and purchase ad space on the right channel for the targeted audience
B2B Agency of the Year
You are a team of experts who live and breathe marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is the business relationships you build.
B2C Agency of the Year
You are a team of experts who live and breathe B2C marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is the business relationships you build.
eCommerce Agency of the Year
Entries are welcomed from agencies which specialise in eCommerce. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
SEO Agency of the Year
The value of SEO is exponential. Your research and search engine craft is what makes the difference to growth and engagement. Judges want to see the SEO that is beating the algorithms and adding real value.
PPC Agency of the Year
Entries are welcomed from agencies which specialise in PPC. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Integrated Search Agency of the Year
Working hand in hand with a client to create a shared vision and goal, integration is seamless and success inevitable.
Social Media Agency of the Year
Entries are welcomed from agencies which specialise in social media. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Marketing Agency of the Year
Social Media, PPC, SEO, Content and technology are all strings to your very impressive marketing bow. Your people are all experts in their field and your craft is honed to perfection. Judges just want you to prove it!
Creative/Design Agency of the Year
Entries are welcomed from agencies which specialise in Creative/Design. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Advertising Agency of the Year
Entries are welcomed from agencies which specialise in advertising. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
CRO Agency of the Year
Entries are welcomed from agencies which specialise in CRO. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
UX Agency of the Year
Entries are welcomed from agencies which specialise in UX. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Independent Agency of the Year
Your outside point of view, flexibility and creative expertise is achieving client goals. Judges are looking for innovation and success, return on investment and client understanding.
PR Agency of the Year
Professional, organized and client and campaign focused. You consistently produce campaigns that change public opinion and actions through well-conceived ideas delivered through multiple media channels.
Innovative Agency of the Year
Entries are welcomed from agencies which have shown a commitment to innovation.
Integrated Agency of the Year
Entries are welcomed from integrated agencies. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Best Small Agency of the Year (Up to 25 employees)
Entries are welcomed from small agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. Agencies can work locally, nationally or internationally – this award is about ROI and success.
Best Large Agency of the Year (26+ employees)
Entries are welcomed from large agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. Agencies can work locally, nationally or internationally – this award is about ROI and success.
COVID-19 Outstanding Response Award
