Published by isobel.regan@dontpanicprojects.com
Published Date 05.12.2022 
About Groove Commerce:
Groove Commerce is a full-service agency that designs, builds and grows websites for leading eCommerce brands. Over the past 15 years, we’ve built a track record of impact and innovation that solves for today’s eCommerce needs and tomorrow’s goals.
As a strategic partner, we’re here to help clients build growth-driven programs that accelerate revenue and solve their unique business challenges. Our core service disciplines include our Creative Studio, eCommerce Engineering and Growth Marketing.
A Recap On 2022:
For our agency, 2022 has been a year of innovation, evolution and above all else – growth. Economic challenges have plagued consumers and businesses alike, requiring transformations in the shape of workforce, operations and strategy. Our team has worked tirelessly to make the past 365 days as successful as possible, and our efforts have paid off tremendously.
As this year comes to a close, we have begun planning for 2023 while reflecting on the achievements we have reached.
Client Launches:
2022 brought with it a number of high-profile site launches at Groove Commerce. While we don’t have time to focus on all of them, we do want to call out a couple of stand-out examples.
Dippin’ Dots
Looking to bring their online presence into 2022, Dippin’ Dots contracted Groove Commerce to create an all-new eCommerce store that would update their outdated BigCommerce instance. The primary goal of this project was to capture the fun and imaginative spirit that Dippin’ Dots has embodied for so many years, while also enabling customers to purchase products online.
To solve this challenge of ice cream melting before consumption, our team built a customized shipping calendar and date picker that is integrated into BigCommerce’s optimized one-page checkout.
This functionality allows users to select specific delivery dates, view blackout dates and see corresponding shipping methods and shipping costs prior to selection. To accomplish this customisation, our back-end development team leveraged Advanced Shipping Manager
functionality to complement our custom development solution.
With this custom-built feature set, customers can plan for their Dippin’ Dots to arrive exactly one day before, or even on the same day as their next birthday party, cookout, or family get-together.
Read our full case study for more information on this project.
Ballard Industrial
Ballard Industrial is an online and in-person business that offers industrial supplies, services, and solutions both to businesses and directly to consumers. Having been in business for over 70 years, this client has a vast wealth of knowledge in their industry. Unfortunately, their eCommerce platform was unable to facilitate transactions for most products offered, requiring customers to order through a phone call. Having come to Groove Commerce to solve all of the challenges that an outdated website comes with, our team had the perfect opportunity to generate impact-driven results for this client. Read the full case study here.
In the first 6 months after launching, Ballard Industrial saw the following KPI changes:
- 322% increase in eCommerce Revenue
- 519% Increase in average order value
- 210% increase in eCommerce conversion rate
US Open Shop
The US Open Shop came to our agency to create a fresh new theme for their existing BigCommerce site. This client came to us with a hard deadline for launching the redesigned website in time for the US Open – the merchant’s hottest selling time of the year.
The US Open team felt that their previous website lacked a connection to the elegance that their brand portrays. Clunky site design and sub-par imagery created a disconnect between the US Open’s online and physical presence. This resulted in many missed conversion opportunities, which would have resulted in increased revenue for the brand.
After our website design and development project was complete, we knew the results would arrive quickly. When comparing the two weeks of the US Open compared to the previous year, we saw the following results:
+15.32% Increase In Traffic
+35.62% Increase in Conversion Rate
+21.54% Increase In Online Orders
+15.02% Increase In Online Revenue
Check out our complete case study on this project here.
Why US Agency Awards
We’re humbled that nearly every website redesign project and marketing engagements throughout 2022 has been selected as the winner of an industry award. This high praise and recognition keeps our team moving forward with the pedal to the metal.
While these prestigious awards mean so much to our entire organization, we always felt that there was one missing component: an award for the agency itself.
We wanted our agency to be recognized on the whole, not just for the singular work we have completed for each client. The well-recognized “Don’t Panic” awards, which The US Agency Awards are a part of, fills that gap perfectly. Our team was actually made aware of our win in the eCommerce category on the day before our agency took off for a long Thanksgiving weekend – which gave us all something to be thankful for professionally.
Looking Forward Into 2023
We are taking the momentum that we built throughout 2022 straight into the new year. We have renewed goals that we plan to meet in the new year including: driving high-performing marketing campaigns, building exciting eCommerce experiences, and continuing our hiring streak towards 100 Groovers (our little term for Groove Commerce team members).
If your eCommerce business needs help understanding the platforms available to them, building a custom store, or growing your revenue with paid and organic marketing – our team is here to help. Take a moment to start your business’s next game-changing conversation by clicking here to reach out to our team of eCommerce experts
