Published by Sue Johns-Chapman
Published Date 03.12.2024 
At YBM Agency, we are a young and ambitious team dedicated to continuous growth and meaningful collaboration with businesses. Our commitment to excellence drives us to prioritize our reputation and the effectiveness of the marketing tools we provide. Through our work, we’ve noticed a recurring challenge: many small businesses overlook advanced IT technologies that can simplify critical tasks, such as enhancing customer service, creating compelling promotional content, and strengthening their online presence across multiple search platforms. For our clients, multichannel (omnichannel) marketing is especially crucial during the early stages of growth.
Artificial intelligence (AI) is revolutionizing how businesses tackle challenges by dramatically reducing the time required for complex problem-solving. Yet, small businesses often fail to leverage AI effectively, largely due to their focus on operational processes and limited expertise in integrating AI into their business models. This gap can hinder their ability to stay competitive in a rapidly changing market.
One of the most common hurdles is the lack of automation and synchronization within internal sales processes. Many small businesses struggle with record-keeping and data analysis, which limits their ability to leverage insights to create detailed customer profiles, address customer needs, expand product offerings, forecast demand, and enhance customer service.
At YBM, we understand these challenges because we’ve faced them ourselves. Overcoming these obstacles has shaped our approach, allowing us to develop practical solutions for businesses.
Another critical focus is reducing marketing expenses for our clients. Traditional marketing agencies that do not incorporate AI often have higher costs due to reliance on expensive specialists. By integrating AI into our processes, we not only streamline time-intensive tasks such as market analysis and data processing but also significantly lower costs for our clients. The result? More efficient services at a fraction of the cost—an approach our clients truly appreciate.
We are incredibly grateful to the Don’t Panic Events team for recognizing our efforts to implement AI in small business marketing. This acknowledgment validates our mission to improve efficiency and sustainability for the businesses we serve.
Inspired by this recognition, we are more committed than ever to developing new tools and solutions to address the fundamental challenges faced by small businesses. These innovations are essential for their growth, scalability, and long-term success.
We eagerly look forward to participating in future competitions hosted by Don’t Panic Events. These opportunities fuel our passion and inspire us to continue solving our clients’ problems with creativity and determination.
With sincere gratitude and best wishes for your continued success, The YBM Team
