Who We Are

WHO WE ARE

Founded in 2005 by serial entrepreneur Nicky Wake, Don’t Panic started life as a small team working from a second bedroom. Since then, the company has grown steadily into an international events business, shaped by a long-standing commitment to creativity, innovation, and collaboration.

Today, Don’t Panic delivers a wide range of events, including award ceremonies, conferences, networking events, and exhibitions. Alongside client projects, the company also owns and produces its own portfolio of established awards programmes, many of which are recognised worldwide. Everything the team delivers is supported by hands-on experience, attention to detail, and a genuine passion for bringing people together through well-crafted events.

THE AGENCY AWARDS SERIES

The Agency Awards series celebrates the agencies that don’t just deliver results, but rewrite the rules of what’s possible in marketing, creativity, and technology. Whatever your size or speciality, these awards recognise the teams, campaigns, and culture behind the work that makes an agency stand out.

The series is built around four programmes: the US Agency Awards, the UK Agency Awards, the European Agency Awards, and the Global Agency Awards. Together, they give agencies a platform to be recognised at home and on the world stage.

THE US AGENCY AWARDS

The US Agency Awards shine a light on the bold, brilliant, and boundary-pushing agencies making waves across the industry. Since 2021, they have recognised the agencies, campaigns, and people shaping the US market.

Whether you’re an independent boutique, a fast-growing challenger, or an established powerhouse, this is your moment to shine. Every year, our shortlist becomes a genuine benchmark of who’s leading in the US agency landscape.

The US Agency Awards are accredited “Outstanding” by the Independent Awards Standards Council’s Awards Trust Mark, giving entrants confidence in a judging process that’s transparent, ethical, and fair. Every entry is assessed by an independent panel of industry experts, so the very best work is recognised purely on its merit.

Winning or being shortlisted isn’t just a trophy for the shelf. It’s a mark of excellence that showcases your achievements to clients, prospects, talent, and the wider industry.

Brought to you by Don’t Panic.