Published by Sue Johns-Chapman
Published Date 15.12.2025 
Author: Ralda Robles, Forthea Agency
Forthea Makes History with Fourth Consecutive PPC Agency of the Year Win at 2025 US Agency Awards
Forthea has reached a significant milestone in digital marketing by winning the PPC Agency of the Year award for a fourth consecutive year. This remarkable achievement is a first for the US Agency Awards and represents a significant milestone for our team. We are also proud to celebrate a Silver award for Best SEO Campaign of the Year with our extended team at Mitratech. It’s an honor to see our innovative strategies and effective execution highlighted, including our standing as a trusted leader in digital marketing. These accomplishments come at a time when the industry is undergoing substantial changes, and we remain committed to adapting and continuously achieving results amidst all challenges.
Breaking Records and Setting Standards
The US Agency Awards celebrate excellence in our industry by recognizing agencies that consistently deliver outstanding results, uncover innovative strategies, and drive measurable business impact. For our team of 61 dedicated professionals and specialists, these awards highlight our technical expertise, insatiable hunger for client success, and willingness to adapt in an evolving digital landscape.
“These outstanding recognitions are a true reflection of how Forthea operates with a standard of discipline and collaborative culture that our teams bring to every project. Seeing our teams hard work and dedication acknowledged at this level reminds us that we’ve built something truly special here. We’re all proud to be a part of a performance-driven agency where our expertise and client services go hand in hand.” Larry Jenkins, COO of Forthea
PPC Excellence: A Four-Year Winning Streak
Our fourth consecutive PPC Agency of the Year award highlights our dedication to providing unparalleled results for our clients across a diverse portfolio of industries. As a Google Premier Partner, we remain committed to continuously refining our strategic approaches and leveraging data insights to help our clients reach unique goals. We’re ultimately inspired to keep pushing the boundaries of Paid Media, Paid Social, and Paid Display.
A few ways we exemplified our approach to PPC innovation:
Paul Davis Restoration: We developed a multilocation PPC strategy that integrated real-time weather triggers for storm-related ads, achieving a 10× year-over-year increase in monthly lead generation and delivering an impressive 713% ROI in Milwaukee and 292% ROI in Houston. This performance earned us recognition as their Preferred Agency Partner, expanding our engagement to 34 franchise locations nationwide.
Embrey Multifamily: Our luxury residential campaign for The Artesian doubled monthly conversions from 41 to 82, eventually averaging 102 per month. The campaign directly influenced 54 signed leases and an extraordinary 31× ROI on ad spend.
Our creative approach to navigating AI-driven search displays our innovative spirit. The data analytics department conducted advanced modeling, formed internal task forces, and released custom automated bidding strategies optimized for AI-dominated result pages. This approach reduced costs by 40% across our portfolio, while maintaining lead volumes, and fueling confidence in the internal functions that help us adapt.
SEO Silver: Turning Complexity Into Growth
Our Silver award for Best SEO Campaign of the Year recognizes our harmonious partnership with Mitratech, an enterprise SaaS provider navigating the dual challenges of multiple acquisitions, amidst AI-driven search disruption. The campaign, titled “Turning Complexity Into Growth With AI-Ready SEO,” exemplifies how strategic SEO can drive notable business outcomes.
The results speak to the complexity of our approach:
+74% year-over-year organic sessions with +38.8% pageviews
+231% increase in “Book a Demo” requests, reaching 1,681 tracked conversions
$4.91 million in attributed organic revenue, an 81% increase from the prior period
300%+ increase in AI Overview placements, positioning Mitratech among the first B2B SaaS companies to capture visibility in generative search results, or GEO
Potentially the most impressive aspect of our SEO campaign was successfully managing complex domain migrations for multiple acquired brands. Our specialists understood the high-risk task at hand and turned consolidation into an SEO growth engine. The team even helped source a single $681,000 enterprise deal directly through organic search.
Why the US Agency Awards Matter
To Forthea, the US Agency Awards aren’t just about trophies we can add to our shelf; they represent a relentless hunger for agency performance by industry leaders who understand what drives tangible business outcomes. These awards validate our approach of treating every client partnership with scientific evaluation and creative distinction.
Even more importantly, our advanced strategies reflect our philosophy of continuous improvement. Our intentionally small client teams, capped at 10 clients per team, enable the individual focus necessary for high-impact digital marketing results. We hold an industry-leading 10% turnover rate, demonstrating that we’ve built an environment where top talent can thrive. And our commitment to academic rigor is consistently showcased by members like Dr. Rex Du, who received the William F. O’Dell Award for contributions to marketing science, confirming our drive to push the boundaries of what’s possible in SEO, PPC, CRO, and now AI.
“Winning PPC Agency of the Year and Best SEO Campaign Silver is a validating achievement that truly emphasizes the strategic vision we’ve built here at Forthea since 2006. There exceptional talent within our team and it’s an honor to see our daily collaborations transform to quality results we can showcase for the entire industry and our clients. These awards belong to our team for their relentless commitment to delivering measurable results and sticking to the standards we defined since inception.”
Chris Pappas, CEO of Forthea
Looking Ahead: The Future of Search Marketing
The team is already focused on what’s next. We’ve seamlessly integrated our AI findings into search, with the goal of pioneering innovative strategies that will shape the future of digital marketing and benefit our clients. Our forward-thinking approach assures we remain at the fore of industry updates, attracting clients who are looking to stay ahead.
We’ve invested time and resources in proprietary tools, like our Marketing Intelligence Dashboard, which has already attracted additional arrangements from 21 existing clients and nine new clients this past year. Internally, we’re also expanding our capabilities across franchise multilocation marketing, B2B, and multifamily real estate sectors, where we’ve established proven methods.
Building Partnerships That Drive Growth
What truly sets Forthea apart isn’t just our technical execution, it’s our “strategic partner” mindset. We see ourselves as allies invested in client success, building long-term relationships with a focus on trust, transparency, and mutual growth. Every campaign is approached with hypothesis-driven testing, custom analytics, and a creative touch, tailored to each client’s unique market or industry position.
Our philosophies have allowed us to transcend our ambitious growth targets, signing 38 new clients since January and achieving 121% of our H1 revenue target. But beyond the numbers, it’s about building long-term relationships grounded in trust, transparency, and mutual success.
Connect With Us
We’re grateful to the US Agency Awards for this recognition and to our clients who trust us with their growth pursuits. These awards belong to every team member who brings creativity, analytical rigor, and a dedication to client success every day.
About Forthea
Forthea is a mid-sized digital marketing agency specializing in PPC, SEO, Paid Social, CRO, Web Design, and Analytics. As a Google Premier Partner with a track record of award-winning campaigns, Forthea combines data-driven strategy with creative excellence to deliver measurable ROI for clients across franchise, B2B, real estate, and enterprise sectors.
For media inquiries, please contact: Ralda Robles, Digital Marketing, Specialist
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