Beyond the Nomination: How EVERSANA INTOUCH’S SEO Team is Engineering the Future of Search
We’re proud to share that EVERSANA INTOUCH has once again been named a finalist for SEO Agency of the Year at the US Agency Awards! This recognition is more than a nod to our team’s dedication; it’s a testament to the relentless innovation driving our work every day. It reflects the bold, future-focused mindset that’s reshaping what SEO can achieve in one of the most complex, highly regulated industries in the world.
The SEO team at EVERSANA INTOUCH doesn’t just play the game — they’re rewriting the rules. Fueled by an entrepreneurial spirit, this powerhouse of 17 diverse, passionate experts—fluent in nine languages—tackles some of the industry’s toughest challenges with precision and creativity.
As Boris Kushkuley, Group President, puts it: “Our SEO team is one of the best in the world, and this is not an exaggeration… it is that level of sophistication this team represents.”
Results That Speak Louder Than Words
At the end of the day, our success is measured by our clients’ success. Our team has a long history of delivering exceptional results that drive meaningful impact for patients, HCPs and brands alike. Here’s how our SEO strategy translated into real-world results that were bold, measurable and patient-focused:
- Achieved a 271% surge in organic sessions to high-value unbranded pages, helping more patients discover vital information about a rare disease.
- Drove 60% growth in organic traffic and a 10x increase in featured snippets, dramatically elevating search visibility and brand awareness.
- Converted a high-traffic PDF into a dynamic webpage, driving a 186% boost in clicks and a 48% lift in page 1 rankings.
These performance metrics speak volumes about the impact and sophistication of our SEO strategy. As one of our longest-standing partners put it, “EVERSANA INTOUCH has been our best SEO partner for over a decade.” That kind of praise reflects more than results — it’s the product of a partnership grounded in trust, strategic excellence and a relentless drive to deliver value.
The AI-Powered Difference
What sets our SEO team apart is its bold, forward-thinking embrace of AI. In an industry often defined by caution, our team thrives on curiosity and innovation. As AI Overviews (AIOs) and Large Language Models (LLMs) began transforming the search landscape, we didn’t just adapt — we led. Expanding our expertise and offerings from traditional SEO to Generative Engine Optimization (GEO) and AI-powered search, we’re pioneering what’s next in digital discovery.
To lead the way in this emerging discipline, our SEO team built a scalable, in-house analysis tool to examine over 10,000 pharmaceutical keywords and published the insights to help guide the industry through the evolving AI landscape. By collaborating across the full omnichannel ecosystem—from paid search and development to social—the team embedded an AI-driven strategy into every touchpoint for maximum impact. This cross-functional approach is the foundation of future-proofed solutions that empower our clients to not only keep pace with AI-powered search but to set the pace.
Innovation Through Automation
Our commitment to innovation is backed by a suite of 12+ proprietary in-house tools that have transformed workflows. Tools like SEO Web Atlas have automated everything from metadata documentation and regulatory submission to on-site implementation and QA. This not only reduces errors and saves hours of work per website build; it ensures that only regulatory-approved assets go live, guaranteeing compliance.
These tools, born from the ingenuity of our SEO team, have become a blueprint for operational excellence across the agency. As Tracy Kossler, EVP, Omnichannel states, “SEO has done an incredible job when it comes to AI tools and solutions that really move our organization forward.”
Being named a finalist is an incredible honor — but the true victory lies in having a team that isn’t just ready for the future of search; they’re out in front, actively shaping it. We remain steadfast on what matters most: pushing boundaries, delivering measurable impact and shaping the future of search for our clients and the patients they serve.
Explore some of the latest thought leadership from our SEO experts.
About EVERSANA INTOUCH
Celebrating more than 25 years of redefining excellence in life sciences marketing, EVERSANA INTOUCH continues to set the global standard as an industry-leading creative agency, known for strategic, value-led innovation in advertising, market access, media and medical communications. The agency network is a relentless leader in improving health outcomes and delivering measurable impact.
As part of EVERSANA®, the leading end-to-end commercialization partner, EVERSANA INTOUCH is the largest independent agency network in the market—delivering integrated commercial services to accelerate brand performance, unify stakeholder communications and enhance outcomes using data, analytics and AI.
To learn more, visit eversanaintouch.com or connect through Facebook, LinkedIn, X or Instagram.